Protection of honour, dignity, and business reputation

What reputational problems we work with

Protection of honor, dignity, and business reputation: when it is needed and how to act

A public insult, false publication, fake review, or disclosure of private information can affect not only personal life but also work, career, relationships with clients, and business reputation.

Negative information does not always mean that it can be automatically removed. First, it is necessary to evaluate whether the material contains specific false statements, whether it is an evaluative judgment, who spread it, and what evidence can be used for protection.

When protection of honor and reputation is needed

Contact a lawyer if the shared information harms your name, private life, or the business reputation of your company.

• False statements.
  Information presented as a fact in a publication, video, review, or comment is untrue and damages you or the company.
• Fake reviews and accusations.
  Competitors, clients, or anonymous users leave false reviews or accuse you of fraud, violations, or bad faith work.
• Reputational attacks.
  Humiliating, manipulative, or discrediting materials are systematically spread against you or your business.
• Dissemination of private information.
  Personal data, correspondence, photos, videos, or other private materials have been published without proper grounds.

What to do immediately after publication

1. Record the material.
   Save links, screenshots, the date and time of publication, the author’s profile, comments, and other materials confirming the fact of information dissemination.
2. Do not engage in public conflict.
   An emotional response can intensify the conflict or complicate further legal standing. First, it is worth evaluating the content of the material and gathering evidence.
3. Contact a lawyer without delay.
   The faster the publication is recorded and the strategy is determined, the more opportunities there are for pre-trial settlement and reputation protection.

What tools of protection may be available

If false information is spread about a person or a company, the strategy may include one or more methods of protection — depending on the content of the material, its source of distribution, and the available evidential base.

• Legal evaluation of the publication — determining the nature of the information, the circle of responsible persons, and possible risks.
• Pre-trial demand and negotiations — contacting the author, editorial office, website owner, or platform administration.
• Right to reply or refutation — when the spread information is unreliable and violates the rights of a person or a company.
• Demand to cease distribution or remove material — in the presence of appropriate legal grounds.
• Judicial protection — preparing a lawsuit, representation in court, and filing demands for refutation, cessation of information distribution, or compensation for damage.

For business, it is vital not only to stop the spread of false information but also to reduce its impact on clients, partners, employees, and the company’s business reputation.

What evidence is needed to protect reputation on the Internet

In such cases, it is important to prove not only the content of the publication but also the fact of its distribution. Therefore, after discovering the material, it is worth saving links, screenshots, a video recording of viewing the page, date and time, author or profile data, comments, and other related materials.

Separately, documents confirming the unreliability of the information may be required: contracts, correspondence, official replies, decisions of authorities, accounting documents, internal materials of the company, or other sources.

• links to the publication, profile, or website page;
• screenshots with visible date, time, and page address;
• photos, videos, audio recordings, correspondence, and comments;
• data about the author, resource owner, or page administrator;
• documents refuting the spread information;
• replies of media, platforms, or other persons to your appeals.

If the publication has already been deleted, it does not mean that protection is impossible. However, in such a situation, it is especially important how qualitatively the material was recorded before its disappearance.

Main mistakes in protecting honor, dignity, and reputation

• it is not recorded where, when, and by whom the information was spread;
• they try to refute a subjective opinion rather than a specific statement of fact;
• there is no evidence that the spread information is unreliable;
• the author, resource owner, or other responsible person is incorrectly identified;
• an emotional rather than a legal strategy is chosen;
• court is approached without assessing the possibility of pre-trial settlement, negotiations, or appealing to the media or platform.

In reputational disputes, not only the reaction to the publication is important, but also the correctly chosen legal position. It determines what demands are expedient to state, what evidence to collect, and which way is better to protect the reputation.