Registration of the store name

In today’s business world, registering a store’s trade name is becoming an important stage for ensuring legal protection and creating a unique brand image. The legislation of Ukraine provides individuals with the opportunity to register their trade name and determine its exclusivity, which opens up wide prospects for development and success in the market.

Legal aspect

The Law of Ukraine “On Protection of Rights to Marks for Goods and Services” defines the legal aspects of registration of trade names. Under this law, individuals have the option to register their store names as trademarks, giving them legal protection and exclusive rights to use those names.

Benefits of registration

Registering a trade name has numerous advantages for entrepreneurs. In particular, it is:

• provides legal protection against illegal
• provides exclusive rights to use the name,
• helps increase brand recognition among consumers.

People who plan to open a store should consider the importance and necessity of registering a trade name.

In such cases, it is worth contacting specialists in the legal field, such as Prykhodko and Partners, for professional advice and support in the registration process. Your successful business begins with a correctly chosen and legally protected trade name!

Consequences of non-registration of the trade name of the store in Ukraine. Higher cost of registration and what awaits those who bypass targeted procedures

Ignoring the process of registering a trade name for your store can have serious consequences for your business.

The legislation of Ukraine provides for registration mechanisms to ensure legal protection and preserve the uniqueness of the brand.

Here’s what can happen if you don’t pay attention to this important aspect.

• Loss of legal protection: An unregistered trade name deprives you of legal protection, which can lead to unwanted use of your brand by other market participants. Without the appropriate registration status, you risk being the target of copying and misuse of your trade name.
• Trademark Conflicts: Failure to register may put you in conflict with other trademark owners who may have similar or similar names. This can cause legal problems and lead to trouble, including the loss of rights to use the chosen name.
• Losses in the advertising campaign: A brand without registration is less protected in the field of advertising. Other entrepreneurs can use similar names, knocking your brand out of the competition overnight. This can lead to losses in advertising campaigns and loss of recognition among consumers.
• Litigation Risks: Failure to register may open the door to lawsuits and litigation over proprietary issues. You may find yourself in legal proceedings, which will lead to significant costs for legal counsel and may adversely affect the reputation of your business.
• Loss of commercial value: Without registration, a trade name may lose its commercial value. This can negatively affect the value of your business, especially in the event of a sale or merger.

Don’t risk the future of your business. Registering a trade name is not only legal protection, but also a strategic step for successful brand development.

Contact the specialists of the legal company “Prykhodko and Partners” to get professional support and avoid possible negative consequences of non-registration. Your business deserves protection and a successful future.

Protect your business by complying with the law and registering your store name.
The Ukrainian legal system guarantees you this right, and we are ready to help you in this important process.