Zal Dmytro Oleksandrovych
Zal Dmytro Oleksandrovych

Attorney

Phone numbers
+38 (073) 007-44-70

Specializes in protection of honor and dignity, of copyrights, inventions, patents, trademarks, support of tenders, protection of consumer rights, disputes with insurance companies, legal support in cases of administrative offenses.

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Brand registration in the USA for business on Amazon (Amazon Brand Registry)

Brand registration in the USA for business on Amazon (Amazon Brand Registry)

For many, entering the American market is a lifelong dream. The Americans pay a lot of attention to the protection of the commercial interests of the right holder. To successfully run your own business in the USA (Amazon), you will definitely need brand registration. It is based on the principle of first application. That is, if someone already uses the icon or name, third parties will not be able to register. By registering a trademark, the brand owner in the US has protection and preferences against misuse, including on global platforms such as Amazon.

Brand registration will identify your services or goods and allow users to distinguish them from other services or goods. Of course, brand registration is exclusively your right. But, you have to remember, without legitimizing your brand, you can become a victim of dishonest businessmen who simply copy your brand and your trademark. Registering your brand on Amazon is the only way to protect it. If you have a registered trademark in the US, you can notify the Amazon team and then no one but you can use it. The best way to protect your products is to register a trademark and consistently register your brand on Amazon.

Our legal company “PRIKHODKO & PARTNERS” deals with registration of trademarks in the USA and support of brand registration on Amazon! Brand Registry on Amazon helps you get rid of fakes, and you can use advanced branding tools like A+ Content, Sponsored Brands, Amazon Stores and Brand Analytics to build and grow your brand even more effectively.

How to register your own brand in the USA?

If you want to interest the American consumer in your services or goods, the registration of the brand must take place according to the rules of the United States. This can be done using one of the above methods:

  • Legalization in Ukraine and expansion of the brand to the territory of the USA.

This option is suitable in cases where the brand has already been registered in accordance with Ukrainian legislation.

  • Registration directly on the territory of the USA.

Suitable for those who associate their professional activities exclusively with the USA.

The national patent office in the USA is called the USPTO – Patent and Trademark Office. To register a brand, you need to submit an application. The trademark or badge will be checked for uniqueness.

So that there is no coincidence or similarity with other brands, it is better to search through the US trademark database – Trademark Electronic Search System (TESS). This will help prevent application rejection and save your time and money.

On average, the national registration of a trademark in the USA takes about a year (if no problems are found). Certain specific rules apply in the USA. For example, before submitting documents, you need to have a reason: prove that the brand has already been used before or you want to use it.

The certificate confirming the rights to the trademark is valid for 10 years. After 5 years, a declaration of commercial use or non-use of the registered brand must be submitted (there must be good reasons for this). After 10 years, it is possible to extend the validity of the brand if it is used. If the trademark is not used, the rights holder loses exclusive rights to the brand.

It will also be useful: Brand registration in the USA for business on Amazon (Amazon Brand Registry)

The cost of registering a trademark in the USA and a brand on Amazon

The cost of registering a brand in the USA is formed by the following components: state duty for filing an application in the first class – from 250 USD, application after 5 years from the start of use – from 125 USD, further extension – from 425 USD.

Brand registration on the Amazon Brand Registry

Brand registration is crucial in today’s world. But it does not always pass quickly and without problems. Let’s take a closer look at the Amazon Brand Registry. is a program that allows brands to share important information related to products and intellectual property. In addition, registering a brand in the US on Amazon helps prevent trademark infringement.

According to official data released by Amazon, more than 6 million questionable listings have been blocked. Once brands are added to the Amazon Brand Registry, they are licensed. This means that the brand can count on protection. The risk of the predicted violations is no more than 1%.

If you have a question: “Is it possible to sell on Amazon without a brand registry?”, the answer to this question is positive. But only if you are ready to take serious risks.

What are the stages of registering a brand on Amazon? First of all, Amazon checks whether your business meets the requirements for brands. The main requirement to be eligible to register your brand on Amazon is that your company must provide information about an active registered trademark or file a trademark application (which must be submitted through the Amazon IP Accelerator).

The next step is to enter the Amazon Brand registry. for this, individual credentials of the seller are used. Once you’re logged in, you need to review your brand or your details. In this way, you will be able to take advantage of the additional functions of Amazon. You will need to provide the following information:

  • Brand name.
  • Registered trademark.
  • Product categories directly for your product.
  • Trademark registration number.
  • List of countries in which you sell or manufacture your products.

Undoubtedly, registering your own brand in the USA is one of the important steps for successful business promotion. If you have any difficulties registering your brand on the Amazon Brand Registry, contact our specialists. We provide full legal support for the registration of trademarks in the USA and brands on Amazon “on a turnkey basis”. Employees of our company “PRIKHODKO & PARTNERS” will help you become part of the American market and protect your brand!

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1 question

Do you need to register a trademark in the US?

Yes
No

2 question

Do you need to register your brand on Amazon?

Yes
No

3 question

Do you have a registered company in the USA?

Yes
No
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Intellectual property

A claim of improper use of a trademark Accelerated trademark registration in Ukraine Agreement on creation to order and use of the object of intellectual property rights Agreement on the transfer of ownership of a trademark Appealing a refusal to register a trademark in Ukraine Appealing the refusal to register a patent for an industrial design, utility model or invention Barcode registration: how to make a barcode for a product Book copyright registration Brand name registration Brand registration in the USA for business on Amazon (Amazon Brand Registry) Certification of cosmetics (cosmetic products) Commercial concession contract Compensation for copyright infringement Consultation of a lawyer on copyright Copyright lawyer Copyright on project documentation: legal aspects and practical recommendations Copyright registration Copyright transfer agreement Copyrights protection in court Counterfeit lawyer Create License agreement Development of a license agreement for the object of intellectual property rights Development of an agreement on the transfer of rights to intellectual property objects Disposal of intellectual property rights Drafting a Copyright Agreement Entering the object of intellectual property in the customs register Evaluation of intellectual property Fight against counterfeiting and piracy Filing a complaint with the DMCA Industrial design patent Inspection of patent purity Intellectual property infringement Intellectual Property Lawyer Intellectual property protection on the Internet International patent search International registration of a patent for an industrial design International registration of industrial designs International registration of the invention International Trademark Registration Internet piracy lawyer Invalidation of a trademark certificate IP Due Diligence (Audit) for Business Legal protection against product copying Legal protection of the trademark Legal support for continuation of the line of this trademark Logo registration Objection to the registration of an industrial design Objection to trademark registration Obtaining a trademark certificate Patent for a utility model for military purposes (weapons) Patent registration for intellectual property in Ukraine Patent search in Ukraine Patenting an invention (know-how) in Ukraine Plagiarism lawsuit Preparation of contracts in the field of intellectual property Protection against counterfeiting Protection of intellectual property rights Protection of trademark rights Recognition of a trademark as well-known in Ukraine Register a cryptocurrency name Register copyright on poems Register the copyright of the picture Register the copyright of the song Register TM in Ukraine Registration of a patent for an invention Registration of a patent for an invention in Ukraine Registration of a pseudonym of an artist / media personality Registration of a trademark in the customs register of Ukraine Registration of an international trademark through the Madrid system Registration of Copyright for Music Registration of intellectual property Registration of rights to an industrial design Registration of software copyrights Registration of the copyright Registration of the store name Registration of trademarks Response to objection to registration of intellectual property/industrial design Software copyright registration Software licensing Song copyright registration Sublicense agreement TM protection at customs TM registration Trademark check for novelty (plagiarism) Trademark License Agreement Trademark protection in Ukraine Trademark registration Trademark Registration for IT Projects and Startups Trademark registration in China Trademark registration in foreign countries Trademark registration in France Trademark registration in Germany Trademark registration in the USA Trademark registration in Ukraine Transfer of rights and issuance of licenses for the object of intellectual property Transfer of rights to an industrial design Utility model patent – price of patent registration in Ukraine Utility model patent – Utility model patenting in Ukraine Valuation of intellectual property rights Work Copyright Registration