Brand registration in the USA for business on Amazon (Amazon Brand Registry)

For many, entering the American market is a lifelong dream. The Americans pay a lot of attention to the protection of the commercial interests of the right holder. To successfully run your own business in the USA (Amazon), you will definitely need brand registration. It is based on the principle of first application. That is, if someone already uses the icon or name, third parties will not be able to register. By registering a trademark, the brand owner in the US has protection and preferences against misuse, including on global platforms such as Amazon.

Brand registration will identify your services or goods and allow users to distinguish them from other services or goods. Of course, brand registration is exclusively your right. But, you have to remember, without legitimizing your brand, you can become a victim of dishonest businessmen who simply copy your brand and your trademark. Registering your brand on Amazon is the only way to protect it. If you have a registered trademark in the US, you can notify the Amazon team and then no one but you can use it. The best way to protect your products is to register a trademark and consistently register your brand on Amazon.

Our legal company “PRIKHODKO & PARTNERS” deals with registration of trademarks in the USA and support of brand registration on Amazon! Brand Registry on Amazon helps you get rid of fakes, and you can use advanced branding tools like A+ Content, Sponsored Brands, Amazon Stores and Brand Analytics to build and grow your brand even more effectively.

How to register your own brand in the USA?

If you want to interest the American consumer in your services or goods, the registration of the brand must take place according to the rules of the United States. This can be done using one of the above methods:

• Legalization in Ukraine and expansion of the brand to the territory of the USA.

This option is suitable in cases where the brand has already been registered in accordance with Ukrainian legislation.

• Registration directly on the territory of the USA.

Suitable for those who associate their professional activities exclusively with the USA.

The national patent office in the USA is called the USPTO – Patent and Trademark Office. To register a brand, you need to submit an application. The trademark or badge will be checked for uniqueness.

So that there is no coincidence or similarity with other brands, it is better to search through the US trademark database – Trademark Electronic Search System (TESS). This will help prevent application rejection and save your time and money.

On average, the national registration of a trademark in the USA takes about a year (if no problems are found). Certain specific rules apply in the USA. For example, before submitting documents, you need to have a reason: prove that the brand has already been used before or you want to use it.

The certificate confirming the rights to the trademark is valid for 10 years. After 5 years, a declaration of commercial use or non-use of the registered brand must be submitted (there must be good reasons for this). After 10 years, it is possible to extend the validity of the brand if it is used. If the trademark is not used, the rights holder loses exclusive rights to the brand.

The cost of registering a trademark in the USA and a brand on Amazon

The cost of registering a brand in the USA is formed by the following components: state duty for filing an application in the first class – from 250 USD, application after 5 years from the start of use – from 125 USD, further extension – from 425 USD.

Brand registration on the Amazon Brand Registry

Brand registration is crucial in today’s world. But it does not always pass quickly and without problems. Let’s take a closer look at the Amazon Brand Registry. is a program that allows brands to share important information related to products and intellectual property. In addition, registering a brand in the US on Amazon helps prevent trademark infringement.

According to official data released by Amazon, more than 6 million questionable listings have been blocked. Once brands are added to the Amazon Brand Registry, they are licensed. This means that the brand can count on protection. The risk of the predicted violations is no more than 1%.

If you have a question: “Is it possible to sell on Amazon without a brand registry?”, the answer to this question is positive. But only if you are ready to take serious risks.

What are the stages of registering a brand on Amazon? First of all, Amazon checks whether your business meets the requirements for brands. The main requirement to be eligible to register your brand on Amazon is that your company must provide information about an active registered trademark or file a trademark application (which must be submitted through the Amazon IP Accelerator).

The next step is to enter the Amazon Brand registry. for this, individual credentials of the seller are used. Once you’re logged in, you need to review your brand or your details. In this way, you will be able to take advantage of the additional functions of Amazon. You will need to provide the following information:

• Brand name.
• Registered trademark.
• Product categories directly for your product.
• Trademark registration number.
• List of countries in which you sell or manufacture your products.

Undoubtedly, registering your own brand in the USA is one of the important steps for successful business promotion. If you have any difficulties registering your brand on the Amazon Brand Registry, contact our specialists. We provide full legal support for the registration of trademarks in the USA and brands on Amazon “on a turnkey basis”. Employees of our company “PRIKHODKO & PARTNERS” will help you become part of the American market and protect your brand!