Фото: How to register a brand on Amazon? Brand Registry for trading on Amazon

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An Iryna

Head of Commercial and Civil Law Practice

Lawyer, specialist in intellectual property. Specializes in registration and protection of copyrights, inventions, patents, trademarks, as well as development of intellectual property transfer agreements, license agreements.

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How to register a brand on Amazon? Brand Registry for trading on Amazon

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One of the key advantages of selling on Amazon's marketplace is its large customer base. Amazon has millions of active customers around the world who regularly shop on its platform, which can help sellers reach a wider audience and increase sales. However, selling on Amazon's marketplace can also be highly competitive, as sellers must compete with other sellers offering similar products. In such case, Amazon Brand Registry can help you compete with other sellers on Amazon's marketplace by offering brand protection for your trademarked or patented products.

Brand Registry on Amazon will help you:

  • Brand Protection: it can help protect your brand by preventing unauthorized sellers from listing your products, as well as helping to remove counterfeit listings that infringe on your brand.
  • Built trust and loyalty with ensuring that customers are only purchasing authentic products from your brand.
  • Enhanced Content: it allows you to create enhanced product listings that include additional product images, videos, and other content that can help differentiate your products from those of other sellers.
  • Access to Advertising and Analytics: it can also give you access to Sponsored Brands and Brand Analytics, which can help target your advertising more effectively.
  • Assigning authorized agents of your brand: you can give permission to other sellers to be official distributor for your brand in other countries once you have active trademark registered.
  • Receive selling benefits, such as A+, Brand stores, Vine etc

Which trademark is eligible for Amazon Brand Registry?

If you want to register a trademark in the country where you intend to sell your products, it is important that your mark meets certain criteria:

  • to be a word, design, or combined trademark
  • to have active or pending registration in country you wish to enroll (for example for UK amazon – the EUIPO registration or UK registration will suit, but for Japan – only trademark registered in Japan will be regarded)
  • to be represented on goods, you want to sell.

If you have questions regarding whether your trademark can be registered in the country you wish to enroll, we can help. And if you do not have a trademark registered in that country or any other country, we can help with registration of that trademark in any country or even on a list of countries.

So, what is the benefit of hiring a lawyer in this process?

  1. Expertise: As a seasoned trademark lawyers, we have a deep understanding of the process and can guide you through all stages of trademark registration. We can help you avoid common pitfalls, overcome any challenges that may arise, and ensure that your mark is registered correctly.
  2. Efficiency: We can help you navigate the trademark registration process more efficiently than you could on your own. We know how to properly conduct a trademark search and communicate with the USPTO (or other relevant agency) to ensure that your application is processed as quickly as possible.
  3. Protection: Registering your trademark protects your brand from potential infringement. We can help ensure that your trademark is unique and legally defensible, so you can protect your brand and its reputation.
  4. Value: Registering your trademark can add significant value to your business, by creating an asset that can be licensed, franchised or sold to others. We will work to ensure that your trademark is properly registered and positioned to help your business grow.
  5. Peace of mind: By working with us to register your trademark, you'll be able to rest assured that your brand is protected and that you have a legal expert on your side who will advocate for your best interests. We'll communicate clearly with you throughout the process and will always be available to answer any questions or concerns you may have.

Leave a request to calculate the price of registering a trademark for trade on Amazon worldwide! Just fill out the form below and a specialized lawyer will contact you, calculate the cost, register and help you go through the process of placing a trademark on the Amazon Brand Registry.

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Head of Commercial and Civil Law Practice

Lawyer, specialist in intellectual property. Specializes in registration and protection of copyrights, inventions, patents, trademarks, as well as development of intellectual property transfer agreements, license agreements.

Contact now
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